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All posts by : Shishir Goel

Rank in Google Map

How to rank in Google Maps without a storefront

October 11, 2026
by Shishir Goel Local SEO

.gm-root { --ink: #171717; --ink-soft: #2E2E2E; --paper: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --teal-soft: #e8eef8; --amber: #C97A22; --amber-soft: #F3E3CC; --red: #B3432B; --red- ...

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ai-overviews-brand-searches-featured

AI Overviews on branded queries: how to protect your brand searches

October 10, 2026
by Shishir Goel AEOAI SEO

.bq-root { --ink: #171717; --ink-soft: #2E2E2E; --paper: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --teal-soft: #e8eef8; --amber: #C97A22; --amber-soft: #F3E3CC; --red: #B3432B; --red- ...

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Diagram showing ChatGPT, Gemini and Perplexity traffic flowing into GA4’s AI Assistant channel, with some visits lost to Direct

How to track traffic from Gemini, ChatGPT and Perplexity in GA4

October 9, 2026
by Shishir Goel Google AnalyticsSEO Traffic

.ga-root { --ink: #171717; --ink-soft: #2E2E2E; --paper: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --teal-soft: #e8eef8; --amber: #C97A22; --amber-soft: #F3E3CC; --muted: #56607a; --se ...

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Line graph showing a traffic drop after Google's September 2026 spam update

Google September 2026 Spam Update: what changed and how to check if you were hit

October 8, 2026
by Shishir Goel Google Updates

.su-root { --ink: #171717; --ink-soft: #2E2E2E; --paper: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --teal-soft: #e8eef8; --amber: #C97A22; --amber-soft: #F3E3CC; --red: #B3432B; --red- ...

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SEO for Beginners

SEO for Beginners: The Modern Practitioner’s Guide to Search Architecture

September 26, 2026
by Shishir Goel SEO

Bottom line Search engine optimization in 2026 means setting up your site structure, content and technical signals so search engines and AI tools can crawl your pages, understand them and cite them when people search with real intent. This guide covers t ...

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Core Web Vitals 2026 diagnostic dashboard showing LCP, INP, and CLS performance metrics

Core Web Vitals in 2026: LCP, INP, CLS Thresholds, Diagnostics, and Fixes

September 21, 2026
by Shishir Goel Technical SEO

.cwv-root { --ink: #171717; --ink-soft: #2E2E2E; --paper-raised: #FFFFFF; --line: #D9DFD6; --teal: #1F7A63; --teal-deep: #16594A; --teal-soft: #DCEDE6; --amber: #C97A22; --amber-soft: #F3E3CC; --green-soft: #DFF ...

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Topical Authority SEO

Topical Authority Playbook: How to Engineer Pillars, Clusters, and Internal Link Networks

September 16, 2026
by Shishir Goel Content SEO

.ta-root { --ink: #171717; --ink-soft: #2E2E2E; --paper-raised: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --amber-soft: #F3E3CC; --teal-soft: #e8eef8; --muted: #56607a; --serif: "Source Se ...

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Zero-Click Answers vs Deep Content

Zero-Click Answers vs. Deep Content: When to Feed AI Overviews and When to Defend Your Traffic

September 13, 2026
by Shishir Goel AI SEO

.aio-root { --ink: #171717; --ink-soft: #2E2E2E; --paper-raised: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --amber: #C97A22; --amber-soft: #F3E3CC; --teal-soft: #e8eef8; --muted: #56607a; ...

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Javascript SEO Checklist

JavaScript SEO Checklist: Rendering, Hydration, and Common Pitfalls That Kill Visibility

September 11, 2026
by Shishir Goel Technical SEO

.jsseo-root { --ink: #171717; --ink-soft: #2E2E2E; --paper: #FFFFFF; --paper-raised: #FFFFFF; --line: #dde3ee; --teal: #243b64; --teal-deep: #1b2e50; --amber: #C97A22; --amber-soft: #F3E3CC; --teal-soft: #e8eef8 ...

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Recent Posts

  • Google Business Profile Suspended? How to Get It Reinstated, Step by Step
  • What Is Schema Markup? How to Use It on Every Page Type and Industry
  • Google’s October 2026 Content Guidance Edits: What Small Sites Should Change
  • How to Get Your Small Site Linked in Google AI Mode (After the 15 October 2026 Changes)
  • Is Your Rank Tracker Lying? Poisoned Search Results and How to Check With Search Console

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