PPC & Performance Marketing Built Around Leads and Revenue, Not Clicks
Cheap clicks that never become customers are the most expensive kind. We run Google Ads, Meta Ads and Shopping campaigns on top of tracking you can trust, so every dollar of ad spend is judged on the leads and sales it produces.
Why Most Paid Ad Accounts Waste Budget
Traffic isn't the goal
Cost per click and click-through rate are easy to improve and easy to report. They say nothing about whether anyone called, filled in a form or bought. If the account is judged on clicks, it will deliver clicks.
Automation learns from bad data
Automated bidding optimizes toward the conversions you tell it about. If the wrong actions are counted (page views, duplicate form fills) or real sales are missing, the system gets very good at finding the wrong people.
Nobody is watching the queries
Broad targeting and automated campaign types can drift into irrelevant searches and placements when nobody reviews the search terms, adds exclusions or checks where the money actually went.
Our PPC & Performance Marketing Services
Google Search Ads
Keyword research by intent, tightly themed ad groups, ad copy matched to the search, and regular search-term reviews so budget goes to buyers, not browsers.
Shopping & Performance Max for E-commerce
We clean up your product feed, structure campaigns by margin and demand, and watch automated campaigns closely. It pairs with our e-commerce SEO work.
Meta Ads (Facebook & Instagram)
Creative testing, audience structure and remarketing for people who visited but didn't convert. It works alongside our social media marketing.
YouTube & Demand Gen
For brands that need to be seen before people search. We set realistic goals for these campaigns and track the actions that matter, not just views.
Conversion Tracking & Measurement
Google tag and GA4 setup, conversion actions that map to real outcomes (leads, calls, purchases), and server-side tracking where it's worth it. See how we approach GA4 tracking.
Landing Pages & Conversion Rate Optimization
We review where paid visitors drop off, then test headlines, forms, speed and page structure so more of your clicks turn into enquiries.
Where We Run Your Ads
We recommend platforms based on how your customers buy, not on what's fashionable.
| Platform | Best for | What we manage |
|---|---|---|
| Google Search | Local services, B2B, high-intent lead generation | Keywords, ads, extensions, search terms, bidding, landing pages |
| Google Shopping & Performance Max | Online stores with a product catalog | Feed quality, campaign structure, asset groups, budgets |
| Meta Ads | Consumer brands, lead generation, remarketing | Audiences, creative testing, lead forms, remarketing |
| YouTube & Demand Gen | Awareness and consideration, visual products | Video and image creative, audiences, view and conversion goals |
| Microsoft Advertising | Search reach beyond Google, often older and B2B audiences | Imported and native campaigns, budgets, bidding |
| LinkedIn Ads | B2B targeting by role, industry and company | Audiences, lead gen forms, creative, budgets |
A Four-Phase Process
Audit & Tracking
We review your goals, existing accounts and website, then fix or build the tracking so the numbers we optimize against are real.
Build & Launch
Campaign structure, keywords or audiences, ads and landing pages are built and approved by you before any significant spend goes live.
Optimize
Ongoing work on search terms, bids, budgets, creative and landing pages, based on which campaigns produce actual leads and sales.
Report & Scale
A clear report in plain English: what you spent, what it produced, and what we'll change next. We scale what works and cut what doesn't.
Paid campaigns need time to collect data and be tested, and results depend on your budget, market, offer and website. We don't guarantee specific returns. We do promise to show you the real numbers.
Who This Is (and Isn't) For
A good fit if you
- Want leads or sales you can trace back to ad spend
- Have a working website or can build a landing page
- Run a local service, e-commerce or B2B business
- Prefer honest reporting over vanity numbers
- Already run ads and suspect budget is being wasted
Probably not a fit if you
- Expect guaranteed results or overnight sales
- Have an ad budget too small to collect meaningful data (we'll tell you honestly)
- Don't want to share access to your analytics and ad accounts
- Are looking for the cheapest possible clicks regardless of quality
Simple Monthly Management Fees
You pay us a flat monthly fee. You pay Google, Meta and other platforms for your ad spend directly.
One platform, focused start
- 1 ad platform (Google or Meta)
- Conversion tracking setup and check
- Campaign build and ongoing optimization
- Monthly report and review call
Two platforms, tested creative
- Up to 2 ad platforms
- Everything in Starter
- Remarketing campaigns
- Ad and landing page testing
- Reporting twice a month
Multi-platform, scoped to you
- 3 or more platforms
- Everything in Growth
- E-commerce feed and Performance Max management
- Advanced tracking and conversion rate work
- Weekly check-ins
Prices are management fees only, in US dollars. See all our services on the packages and pricing page, or combine paid ads with SEO for a stronger result over time.
Book a Free Ad Account Review
Pick a time that suits you. We'll look at your goals, your current ads (if you have them) and your tracking, and tell you honestly what we'd change first.
Prefer to write? Use our contact page.
Frequently Asked Questions
What is PPC and performance marketing?
PPC (pay-per-click) means you pay when someone clicks your ad, on platforms such as Google, Meta and Microsoft. Performance marketing is the wider approach of judging paid campaigns on measurable results, such as leads, calls and sales, rather than clicks or impressions alone.
How much does PPC management cost?
Our management fees start at $400 per month for one platform, $700 per month for two, and from $1,200 per month for three or more. These are management fees only. Your ad spend is paid directly to the advertising platforms.
Do you charge a percentage of my ad spend?
No. We charge a flat monthly management fee based on the scope of work, not a percentage of what you spend. That means we don't earn more simply by recommending a bigger budget.
What is the minimum ad budget I need?
There's no single number, because it depends on your market and cost per click. The budget needs to be large enough to collect meaningful data on what works. If it isn't, we'll tell you honestly in the review call before you commit.
Who owns the ad accounts?
You do. Your ad accounts, analytics and data stay in your name, and we work inside them with the access you give us. You can see exactly what is being spent and where.
How long until I see results from PPC?
Ads can start getting traffic quickly, but good results usually need a testing and learning period to find the keywords, audiences and messages that convert. The timeline depends on your budget, competition, offer and website, and we don't promise specific returns.
Should I choose PPC or SEO?
PPC can bring visitors quickly and stops when you stop paying. SEO builds slower but compounds over time. Many businesses use both, with PPC for immediate demand and SEO for long-term growth. We can help you decide the right mix for your budget and goals.
Can you fix an ad account that is already running?
Yes. We'll start with an audit of your tracking, structure, search terms and spend, then fix the biggest leaks first. Many accounts improve simply by correcting the conversion tracking and cutting irrelevant traffic.
Do you create the ads and landing pages too?
Yes. Ad copy, creative direction and landing page recommendations are part of the work, and we can help build or improve landing pages. Exact deliverables depend on your plan, and we'll agree them with you before starting.
Ready to Make Your Ad Spend Accountable?
Book a free ad account review and we'll show you where your budget is working and where it isn't.
Also see our SEO services, local SEO, e-commerce SEO and link building.